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Edwina Joel
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Beats Studio Buds +

I worked with Builders Club to model and texture high quality 3D assets of the new Beats Studio Buds + products. These models were used for a campaign film featuring Cardi B, as well as an in depth Behind the Design film which highlights the features and design traits of the product. The videos were featured across Beats by Dre's website and social channels. The featured product has a transparent plastic shell, which meant even internal features and components would be visible and all of these details needed to be included in the model. The product also needed to hold up in some extreme close up shots, so a very refined level of texturing and attention to detail was required for every aspect.

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Edwina Joel  |  3D Artist