I was approached by Builders Club to help them out on a Nike Lebron XX shoe launch campaign video.
We were supplied an existing manufacturing 3D model of the shoe by Nike but this was in need of significant improvements to bring the asset up to scratch for the product film.
My role was to refine and in some cases remodel parts of the shoe, as well as produce high quality textures for rendering in Redshift in order to closely match the real shoe. This included creating a complex custom woven fabric texture in Substance Designer, as well as a woven tongue label.