I was approached by Builders Club to help them out on a Nike Lebron XX shoe launch campaign video.

We were supplied an existing manufacturing 3D model of the shoe by Nike but this was in need of significant improvements to bring the asset up to scratch for the product film.

My role was to refine and in some cases remodel parts of the shoe, as well as produce high quality textures for rendering in Redshift in order to closely match the real shoe. This included creating a complex custom woven fabric texture in Substance Designer, as well as a woven tongue label.

Last One Laughing is an Amazon Prime TV show hosted by Rebel Wilson.

I helped Mister to create a highly detailed 3D model of the show logo based on a design sketch by Luke Lucas. The 3D logo was a primary feature of the broadcast package and opening titles for the show.

Product renders commissioned by The Thrills to illustrate the packaging for Nestle Chokito Bites. The chocolate, rice crispies and caramel fudge inclusions needed to be rendered in realistic and "craveable" detail to illustrate the flavours and textures of the product.

Production Company Future Deluxe

Creative Director Adrian Laurence

Producer Georgia Moraitis

3D Modeling & Texturing Edwina Joel & Harry Warne

Client Red Wing

These 3D rendered characters were created for The Thrills as part of their Allen's branding and packaging redesign. Using ZBrush and Cinema 4D, the characters were brought to life in 3D based on some simple 2D concept sketches and paying homage to the original Allen's characters.

I worked with Mister to provide models and custom textures for this King Living product film to communicate the features of their Sleep+ mattress range.
I built detailed 3D models of all the internal and external parts of the mattresses that accurately replicated the real products.
The mattresses feature several unique custom fabrics which I recreated in Substance Designer to realistically convey textures, surfaces, stitching and weaves. The CoolFit fabric was especially technical to create as it had an irregular quilted surface overlaid with woven fabric.

CREDITS

Client: King Living

Production Company: MISTER

Producer: Renee Cooper

Creative Director: Mike Williamson

3D Models and Textures: Edwina Joel

I created these front of pack hero renders for the Allen’s Bites chocolate coated range.

Design / Creative The Thrills

3D Illustration Edwina Joel

3D product renders used for front of pack imagery and launch campaign.

Design and Creative Direction: Creaytive

Client: Mars

3D Renders & retouching: Edwina Joel

These Australian plants and trees were modelled for a Powershop TV commercial and campaign imagery, produced by Yes Captain. We had a lot of fun developing a stylised look and hand painted textures for the plants, whilst giving them a distinct and recognisable Australiana feel.

Production Company: Yes Captain
Creative Director: James Cowen
Executive Producer:  Kim Cowen
3D Motion Design & Animation: Kyle Downes
3D Modelling & Texturing: Edwina Joel

Product renders for Sapporo beer, produced in collaboration with Asprey Creative.

The renders were used extensively for marketing purposes including a prominent outdoor campaign.

Design and creative direction by Asprey Creative

For the opening titles of The Celebrity Apprentice Australia I modelled, sculpted and textured a custom 3D coin asset which was featured as a key element in the titles. 
The heads side of the coin features a realistic portrait of host Mark Bouris, whilst the tails side is embossed with the show logo.

Client: Freemantlemedia Australia
Production Company: Mister
Executive Producer: Renee Cooper
Creative Director: Mike Williamson
3D: Lindsay Horner / Edwina Joel
Comp: Gina Quadraccia / Mike Williamson

Singularity is an ambitious 3D animated short film produced by Sydney based motion design studio, Mister. I assisted with the 3D modelling of the robot asset featured in the film.
The film was screened at Pause festival in 2018 and was a finalist in the 2018 AGDA awards.

CREDITS

MISTER

Director
Mike Williamson

Producer
Renée Cooper

Motion Artists
Mike Williamson
Nick Johnstone
Julz Lane
Matt Tillman
Victor Abramovskiy
Edwina Joel

Music
Rajan Kamahl

Sound Design
Matt Perrott - Uncanny Valley

Working with production company Mister, I assisted with the modelling, texturing and look development of 3D assets for use in the Victa V-Force TV commercial.

Client: Victa
Agency: Core
Production Company: Mister
Executive Producer: Renee Cooper
Creative Director: Mike Williamson
3D: Lindsay Horner / Edwina Joel
Comp: Mike Williamson
Audio: Uncanny Valley

This baby goat character was developed for an infant nutrition brand and posed to convey three stages of infant development - sitting, crawling and walking.

The goat was modelled and posed in Cinema 4D, with texturing and lighting completed in the Arnold renderer plugin.

Design and creative direction by Asprey Creative

Product renders of Dare Iced Coffee bottles created for promotional and marketing use.
The final renders required a custom embossed bottle, editable labels and variant colours, and 3D rendered frost effects.

Design: B Brand

Working with Yes Captain, I built a collection of object and character models for use in a TV commercial for Melbourne’s Luna Park.
This included the sun character, the iconic Luna Park face entrance, the scenic railway building and carriage, as well as a number of other rides and buildings distinct to the park.

Client: Luna Park
Agency: We Are Standard
Production Company: Yes Captain
Creative Direction: James Cowen
Executive Producer: Kim Cowen
Animation & Compositing: Ted Adair, James Cowen
3D Modelling: Edwina Joel

This fully CGI TV commercial was created by Method Studios for the annual Target Toy Sale.
Working as part of the modelling team, I built several key assets for the project, as well as many of the toys that appear in the background of the commercial.
These models were created referencing early concept artwork, and were built to allow for texturing, rigging and animation to be undertaken further along the CGI pipeline. Due to the huge amount of detail and animation in each shot, it was important to keep the models as simple as possible and the polygon counts low.

Agency: Big Red / Flinders Lane Productions
Post Production: Method Studios

For this project I worked with production company Mister to produce 3D models and textures for use in an animated product film demonstrating King Living’s Jasper modular sofa.
A high level of detail and realism was required in order to accurately represent the quality and function of the product.
The final film allowed the client to clearly demonstrate the flexibility and possibilities of their modular furniture system in a new and innovative format.

Client: King Living
Production Company: MISTER
Executive Producer: Renee Cooper
Creative Director: Mike Williamson
Script: Janet Hillis (Words of Prey)
3D Modelling/Texturing: Edwina Joel
3D Animation: Matt Dippenaar
3D Interior: Marcin Kaspersky

Working with Brand Society I produced a range of renders for Cadbury’s popular Favourites brand.
This included logos, ribbons and other imagery that were used as key design elements on the packaging design.
Images of the final packs were also rendered, and these renders were later used as imagery for a large scale print and outdoor ad campaign.

Design: Brand Society

Pretzel 3D textured typography

Self initiated

These renders were created for Epic Brand to showcase their redesign of the Cedel range of scented hairsprays.

Design: Epic Brand

A series of images created for a special limited edition range of Cadbury Dairy Milk chocolate block flavours. Flavours include Pretzel and Peanut, Golden Toffee, Salted Caramel and Vegemite.

The icons, adapted from original concept sketches, were modelled and rendered to align with the look and feel of Cadbury’s global branding.

The final images work to convey flavour expectations to the consumer in a playful joyous way.

Working with Brand Society I created production artwork for use as background imagery on the Blackmores infant formula packaging. After the packaging design was finalised I also helped to produce presentation renders of the final products.

Design: Brand Society

Production artwork and packaging renders produced for Brand Society.

Design: Brand Society

Product renders created for Brand Society.
The renders were set up to include updatable artwork files, allowing the creation of multiple variant images from a single PSD file.

Design: Brand Society

Product renders created for Brand Society.

Design: Brand Society

Product renders of the Le Tan Wash off range, designed by Epic Brand.

Design: Epic Brand

Production artwork renders created for the Cadbury Marvellous Creations Christmas gift box, designed by Brand Society.
3D rendering (rather than photographing) the chocolate ensured that the product was able to be shown in flawless, glossy, delicious detail.

Design: Brand Society

Product renders created for Brand Society to show their designs for the Australian Marvellous Creations range.

Design: Brand Society

Production artwork created for Roll Ups packaging.
The product images needed to be integrated with existing sketched elements, so it was essential that the composition and perspective of the images were created to match with the original design layouts.
The products were rendered in a stylised ‘hyperreal’ (as opposed to photo-realistic) style to demonstrate the playful, colourful nature of the product. 

Design: Cowan